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Welcome to the Cayer Group Startup Architecture

We’ve distilled decades of founder experience, consulting insight, and systems thinking into a clear 100-step roadmap.

This isn’t theory. These are the practical moves—from Setup to Launch to Scale—that allow vision to become traction, traction to become growth, and growth to become a sustainable company.

  1. Setup: Clarify the problem, align your vision, and design the business model

  2. Launch: Build your minimum viable product, secure funding, and bring your brand to market.

  3. Scale: Strengthen your systems, expand intelligently, and drive long-term value.

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Each step includes space for your own notes, so you can capture decisions, next actions, and insights as you go. Use this playbook as both a guide and a working document—it’s designed to grow with you.

At Cayer Group, we believe in clarity, momentum, and results. This architecture is our way of giving you a head start—so you can focus on execution with confidence.

Chef Nathaniel Cayer
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