Branding Mantra. Persistent Consistency.

Persistent consistency is the mantra of Branding. Knowing what you stand for. Passionately understanding what you care about. And appreciating what your products or services do for people. It comes from understanding the complexity and the nuances of who your company is as a brand. For example, an artisan chocolate maker has built a loyal following of customers who love their range of handcrafted, organic, Truffles. Just imagine how those customers would react to the launch of a new line of cheap cane sugar candy – complete with high-profile marketing campaign featuring kid star. It’s a complete disconnect. Customers who have become fans of your Truffle would be alienated and disappointed. A

How important is Social Media to your Business?

If I asked you how important Social Media was to your company what would you say? Would you think that the posts every other month was sufficient? The data that has come out actually proves companies that cater to their audience via social media have tremendous advantage over their competitors. Why you ask? Great question. Social Media does not depend on how many followers a business has. Instead, it depends on customer engagement. Consider this chart I found while researching. When asked the question, “How important is Social Media to your Business?” And there are many platforms to work from so choosing the best one’s for you and your business is important. Visit our Social Media page for

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