Content is an investment in your business and should be aligned with your business goals. In blogging like branding, content consistency is more important than quantity. Here's my quick list Blogging 101. BLOGGING 101 Blogging is the act of writing in such a way that you are having a conversation with your reader. Use the words you and I. If you are not using those words you are not including the reader in the conversation. Sometimes, I will write one sentence paragraphs to h

Persistent consistency is the mantra of Branding. Knowing what you stand for. Passionately understanding what you care about. And appreciating what your products or services do for people. It comes from understanding the complexity and the nuances of who your company is as a brand. For example, an artisan chocolate maker has built a loyal following of customers who love their range of handcrafted, organic, Truffles. Just imagine how those customers would react to the launch o