Persistent consistency is the mantra of Branding. Knowing what you stand for. Passionately understanding what you care about. And appreciating what your products or services do for people. It comes from understanding the complexity and the nuances of who your company is as a brand. For example, an artisan chocolate maker has built a loyal following of customers who love their range of handcrafted, organic, Truffles. Just imagine how those customers would react to the launch o